Scoop It Back Pilot
Scoop it back was an initiave to continue the great work of our recycling and sustainability buy it back program. As we pivoted back in to delivery, we had knew that takeaways would be flying to all our customers across Metro Melbourne. While we initially had customers bring their containers to our store out of lockdown, this extended period of lockdown saw many customers with gelati containers. Internally it was pitched to have our Scoopy delivery force to somehow retrieve this containers during the lockdown and 5km limit restrictions.
Our first issue was in seeing how technically through our technology platforms we could have our Customer's opt in to the program. Through trial and error, we had cracked our little dilemma. We then reached out to our Scoopy delivery force for their concerns and they were willing to trial and help retrieve the gelati container in championing the cause of being sustainable. Posting a day later, we let our customer's know they could be helping us be more sustainable and recycle the containers during a lockdown.