Scoopy's New Look (Rebranding)
To any new growing business seeking to expand its current reach to their customers, there are times when the existing brand starts to grow out of it's former image, whether it be the limitations of the existing logo, or the overall branding language itself. This was definitely the case of Scoopy, as we approach our 2nd year anniversary in 2020, the path to rebranding our current image was only a matter of time to reflect on the amount of growth we've built in those 2 years of establishment.
In order for us to rebrand, we've reached out to multiple creative agencies and receiving many different types of breakdowns to how each individual agency approaches a rebrand strategy to an existing business. For us, seeking for the right agency was challenging itself, ensuring we were taken care of by the right people.
Due to the circumstances of the pandemic, it was a rough process going through the multiple lockdowns Victoria had face, hindered the communication and interaction between us and the creative agency we've decided to work with, effectively affecting how our feedback was received towards the agency.